USE OF PROMOTIONAL GIFTS IN ADVERTISING

Mass distribution of promotional gifts at events gives a very good result. If the promotion is created specifically for the brand, then the visitor is pleased to receive a gift, even if it is inexpensive. This disposes the consumer to the company, increases his loyalty and desire to attend such promotions in the future. If the company is one of the participants in the event, then promotional souvenirs will make it easy to stand out from the crowd and be remembered by the audience.

Various types of promotional souvenirs are used at representative and advertising campaigns. Most often they are selected in accordance with the theme of the event and the main activity of the company. For example, a tape measure would be an excellent souvenir for a construction company, a lighter for a tobacco company, etc. There is also a certain set of universal promotional souvenirs that are produced regardless of the line of business - bags with a logo, stationery, key rings, magnets, balloons, badges, calendars, and caps.

The more useful promotional gifts with a logo printed are for the consumer, the better they work and, as a result, show a high efficiency of the method. Brand awareness is achieved through widespread distribution. It is important that the promotional souvenir is used for its intended purpose - here it performs several functions at once. First of all, being in full view of the consumer, the symbolism firmly settles in his mind, and the company itself begins to be perceived as more friendly and proven.