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BASIC FUNCTIONS OF PROMO GIFTS

The main task of promotional souvenirs is to increase the level of sales of the company, which is caused in certain ways. It is from here that the characteristic features of this type of souvenirs, which are inherent in them, come out:

  • The product must be made in accordance with the corporate style of the company in order to be uniquely associated with it;
  • There is almost always a logo, a recognizable motto, etc;
  • A souvenir should be useful so that the consumer who receives it does not throw the item away, use it or keep it in sight;
  • The cost price is minimal, the circulation is large.

Also, promotional gifts make a direct advertising - if you need to receive certain services or goods, a promotional souvenir immediately prompts the idea of ​​a specific supplier. Another benefit of certain types of such items will be in the dissemination of information in the circle of communication of the owner - each time using a promotional souvenir, a person demonstrates it to others, thereby making an advertisement. First of all, this applies to items that need to be carried with you or constantly used. The most effective in this regard will be multifunctional and original items that are not produced by other companies as promotional souvenirs and are rare enough - so much so that most consumers would not find a similar thing.